首页 > 学习园地 > 英语学习

BlackBerry unveils two new smartphones

雕龙文库

【简介】感谢网友“雕龙文库”参与投稿,这里小编给大家分享一些,方便大家学习。

Canadian smartphone maker Research In Motion (RIM), which makes the BlackBerry, says it's back. The company is trying to reclaim a market it once dominated by introducing two new devices. The last few years have been a painful time for the company as customers deserted its platform in favor of newer, more popular devices. This may be the company's last chance to remain a vital player in an increasingly crowded marketplace.

Two brand new devices and perhaps a fresh start for a company that has seen its global market share plummet from 20 percent three years ago to just over three percent today.

For BlackBerry CEO Thorsten Heins, it's another chance to remake a faded brand.

"We have definitely been on a journey of transformation, a journey - to not only transform our business and our brand but one which I truly believe will transform mobile communications into true mobile computing," he said.

The company promises the same high level of network security the BlackBerry is known for - along with a fast new browser, a more intuitive operating system, and a revamped library featuring more than 70,000 apps. The Z10 looks much like the touchscreen phones popularized by its rivals, but the Q10 maintains the "qwerty" keyboard that has become BlackBerry's trademark.

Besides the technical and cosmetic updates, Heins says the company will no longer be called RIM or Research in Motion.

"Our customers use a BlackBerry, our employees work for BlackBerry and our shareholders are owners of BlackBerry. From today on, we are BlackBerry everywhere in the world," he said.

Shareholders will be watching if customers adopt the new devices. The company's stock has dropped as much as 90 percent in the last four years as it lost ground to competitors. But company shares have doubled in the last four months as anticipation grew for the new models.

Analysts say the new devices could make or break a company that many credit for starting the technological revolution in smartphones.

Canadian smartphone maker Research In Motion (RIM), which makes the BlackBerry, says it's back. The company is trying to reclaim a market it once dominated by introducing two new devices. The last few years have been a painful time for the company as customers deserted its platform in favor of newer, more popular devices. This may be the company's last chance to remain a vital player in an increasingly crowded marketplace.

Two brand new devices and perhaps a fresh start for a company that has seen its global market share plummet from 20 percent three years ago to just over three percent today.

For BlackBerry CEO Thorsten Heins, it's another chance to remake a faded brand.

"We have definitely been on a journey of transformation, a journey - to not only transform our business and our brand but one which I truly believe will transform mobile communications into true mobile computing," he said.

The company promises the same high level of network security the BlackBerry is known for - along with a fast new browser, a more intuitive operating system, and a revamped library featuring more than 70,000 apps. The Z10 looks much like the touchscreen phones popularized by its rivals, but the Q10 maintains the "qwerty" keyboard that has become BlackBerry's trademark.

Besides the technical and cosmetic updates, Heins says the company will no longer be called RIM or Research in Motion.

"Our customers use a BlackBerry, our employees work for BlackBerry and our shareholders are owners of BlackBerry. From today on, we are BlackBerry everywhere in the world," he said.

Shareholders will be watching if customers adopt the new devices. The company's stock has dropped as much as 90 percent in the last four years as it lost ground to competitors. But company shares have doubled in the last four months as anticipation grew for the new models.

Analysts say the new devices could make or break a company that many credit for starting the technological revolution in smartphones.


相关图文

推荐文章

网站地图:栏目 TAGS 范文 作文 文案 学科 百科

阅读并接受《用户协议》
注:各登录账户无关联!请仅用一种方式登录。


用户注册协议

一、 本网站运用开源的网站程序平台,通过国际互联网络等手段为会员或游客提供程序代码或者文章信息等服务。本网站有权在必要时修改服务条款,服务条款一旦发生变动,将会在重要页面上提示修改内容或通过其他形式告知会员。如果会员不同意所改动的内容,可以主动取消获得的网络服务。如果会员继续享用网络服务,则视为接受服务条款的变动。网站保留随时修改或中断服务而不需知照会员的权利。本站行使修改或中断服务的权利,不需对会员或第三方负责。

关闭