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In the contemporary society, it is very common for celebrities, or the so-called superstars, to be spokespersons for a wide variety of products. On the Internet, television, newspapers, magazines and even on the walls of some buildings, you may find celebrities in the advertising posters.
There are some problems existing in celebrities in celebrities endorsing endorsing products. Firstly, some stars may know nothing about the products but still accept the invitation as their spokesmen. To these stars, look before leap is just a saying. Secondly, for the sake of money, some stars advertise for items with low quality, even for fake commodities. They never care about consumers interests.
In my view, as spokespersons, celebrities represent the products. They should understand that the products they are endorsing concern their images and consumers interests. Therefore, before endorsing products, they should learn about the products as much as possible. Only by doing so can they be trusted by their fans and protect the safety and legal rights of general public.
